Signups don't convert. Customers churn. Ad spend climbs.
I build the lifecycle system that fixes all three.
Automated onboarding, retention, and re-engagement flows for SaaS and FinTech – so you stop losing revenue to broken customer journeys.
Recent clients: 34% LTV increase | 43% trial conversion boost | 58% CAC reduction
Recent clients: 34% LTV increase | 43% trial conversion boost | 58% CAC reduction
What I've delivered
- +51% ROI | FinTech AppZero lifecycle in place. Users were dropping off at every step of the onboarding flow. I built end-to-end activation sequences that pushed users through each stage – card issued, card activated, first purchase.
- +31% paying customers | SaaSSignups briefly explored the product then ghosted. I found the pattern that predicts who will pay – and built flows that nudge the rest to get there.
- –26% churn | Crypto AppUsers deposited funds for a promotion then withdrew everything and disappeared. I identified behavioral signals that predicted withdrawals and set up flows that kept users engaged before and after they withdrew.
- +34% LTV | FinTech AppUsers got their card, made one purchase, then forgot about it. I built AI-driven recommendation flows that suggested purchases based on each user's profile and behavior – different recommendations for every user.
Why CMOs and Founders Choose Me
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Companies without lifecycle systems fall behind on activation and retention -
Agencies send pretty emails and campaigns that don't move your core metrics -
Consultants deliver solid strategy but disappear before anything gets built -
I own both strategy and execution and deliver systems that produce measurable results
From First Call to Real Results
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Book a callWe jump on a 30-minute call to understand your current situation and goals. -
I audit your flowsI go through your current customer journey and show you exactly where you're losing people and why. -
We agree on a first projectTogether we define one clear goal and a 2-3 week timeline to deliver a concrete result. -
I build the systemI get access to your platforms, finalize the strategy, and build everything we agreed on. -
We measure and keep goingOnce it's live, we monitor results together and continue optimizing on a monthly basis.
Not a problem. I clean and structure it myself before building any flows – even if it's spread across Excel sheets or raw backend exports.
I handle integrations myself. Your IT team only needs to be involved at the very beginning to grant access – after that it's on me.
I've fixed deliverability issues before. We'll sort it out before launching any campaigns.
I work with industry-specific regulations in FinTech and Crypto, so compliance is already part of how I build.
I’m Serafim Ivanov
For the last 7 years I've been building lifecycle systems for SaaS and FinTech companies that turn signups into paying customers who renew.
I worked in-house at FinTech and SaaS companies, which means I understand how these businesses actually operate – not just the marketing side, but the product, the data, and the technical constraints.
I don't just advise. I build. From strategy to execution, I own the entire system and deliver results you can see in your metrics.
I worked in-house at FinTech and SaaS companies, which means I understand how these businesses actually operate – not just the marketing side, but the product, the data, and the technical constraints.
I don't just advise. I build. From strategy to execution, I own the entire system and deliver results you can see in your metrics.
Find out exactly where your customers are dropping off
Book a 30-minute call and share your website and current challenges.
Before we talk, I'll map your customer journey and show you exactly where you're losing people – for free.
Before we talk, I'll map your customer journey and show you exactly where you're losing people – for free.
Have questions? Contact me directly:
Serafim Consulting
© Individual Entrepreneur SERAFIM IVANOV, registered in Georgia.
All rights reserved. Email: [email protected]. Phone: +995591162778
All rights reserved. Email: [email protected]. Phone: +995591162778