Boost LTV and cut CAC – without spending more on ads
I build automated marketing systems that activate new users, keep them engaged, and bring them back when they churn.

Companies I work with boost their LTV by 20%, cut CAC by 30%, and generate predictable revenue after users sign up.
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I deliver measurable results across FinTech, SaaS & E‑commerce
  • +51% ROI for FinTech App
    Automated series of push notifications, SMS, and email on every step of the onboarding flow.
  • +63% qualified leads for B2B SaaS
    Personalized pop-ups and chatbots on the website.
  • –26% churn rate for Crypto App
    Triggered email flows for staking products: welcome, engagement, funds post-withdrawal.
  • +34% LTV for FinTech App
    Segmented omnichannel campaigns with AI-driven recommendations.
  • +49% retention for E-commerce
    Automated post-purchase email campaigns with AI-driven recommendations.
  • +31% new paying customers for SaaS
    Data-driven post-signup flows, increasing conversion to paid subscription after the free trial.
I design automated lifecycle systems that accelerate growth
  • Companies without lifecycle marketing:
    • Overspend on ads and lose users along the journey because activation underperforms
    • The majority of customers buy once and rarely return, so you need to spend more on ads
    • The sales team deals with unqualified leads and doesn’t have the data to tailor offers
    • You notice that LTV stagnates, churn rate increases, and ROI drops as ads become more expensive
    • The marketing team works hard to bring in new leads, but inconsistent onboarding and engagement undermine their effort.
  • Outsourcing to an agency doesn’t help:
    • They send mass emails instead of leading users through a customer journey
    • Campaigns look great, but don’t affect retention, CAC, LTV, and other core metrics
    • You get generic templates instead of a system tailored to your product, business goals, and metrics
    • No automated flows beyond the welcome series are built, leaving you without the most effective trigger campaigns
    • You need to double-check everything because their work doesn’t align with your strategy, and campaigns don’t reflect your product and brand details.
  • That’s exactly why companies bring me in:
    • I dive deep into your project, work closely with your in-house team, and stay fully aligned
    • I implement personalized lifecycle flows across Email, Push, SMS, and other channels
    • I build onboarding and activation flows that consistently turn new users into engaged customers
    • I interpret your data and use insights to shape campaigns and strengthen key metrics
    • To bring inactive users back, I create automations and send broadcast campaigns
    • I report to you directly and transparently, so you always see what’s working and what’s not
I’m Serafim Ivanov
For the last 7 years, I’ve been helping companies in FinTech, SaaS, Crypto, EdTech, and E-commerce industries grow through lifecycle automation.

I build fully automated systems that send the right message to the right person at the right time. As a result, customers stay longer, spend more, and churn less.

You enjoy lower acquisition costs, higher retention, and consistent growth in onboarding conversions.
I know the typical obstacles to setting up marketing automation and how to overcome them.
  • If your IT team is busy
    I connect your CDP to your database with minimal involvement from engineers, handling integrations myself.
  • If the customer data is messy
    I clean and prepare it so it can actually be used for automation. Yes, even if it lives across Excel sheets or raw backend exports.
  • If emails land in spam
    No worries, because I’ve fixed deliverability issues and revived email marketing even in difficult cases.
  • If legal limitations hold you back
    I work with industry-specific regulations in FinTech, Crypto, and E-commerce, building GDPR-compliant messaging.
Let’s achieve your marketing goals together
Whether you want to improve onboarding, decrease churn, or reduce acquisition costs, I’m here to work closely with you.

Book a 30-minute call for free, and I'll show you how automated omnichannel campaigns can help you recover revenue you’re leaving on the table.
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